The Drive For Bandwidth Has Taken To The Sky, Some Would Say Broad Sky By Maureen Donovan via Intelisys

Just 22 months after the LA riots, and following the verdict of the Rodney King trial, I was in South Central LA, testing a new wireless technology for a company called Nextel.  Nextel took the cell phone that was rapidly gaining popularity and integrated a push-to-talk network that would radically change the way businesses communicated. It was transformative in what this technology could do for businesses; increasing efficiencies, saving money and increasing productivity. What I have learned over time, is that technology is an evolution of what is driven by the marketplace – how to do things better and faster.  We have seen T1s lead to cable, to fiber, to wireless. Computers have gotten smaller, faster, and more versatile. Cloud applications have driven the need for more bandwidth. MPLS was the most effective secure way to build a network until SD-WAN came along, offering businesses a way to utilize a variety of transports to build their network, securely, quickly and less expensive. Also growing is the deployment of wireless in networks…Why?

Wireless has long been thought of as a last resort; unreliable, unstable and slow. 4G LTE is anything but, and Advanced LTE is even better. The major carriers have poured billions into their networks building out Advanced LTE, and now 5G, to offer reliable speeds up to 75M or more. These networks service over 95% of the US population, farther reaching than any other form of bandwidth. As businesses are making over their networks and looking for better ways to run their network, they are turning to SD-WAN because of the speed to set up, cost to run and flexibility to manage. When weighing their options for bandwidth, they have more choices now more than ever, SD-WAN is BYOB: Bring Your Own Bandwidth. Wireless is becoming an integral piece of business networks for several reasons, such as: high speeds, wide availability, fast deployment, and path diversity. 4G LTE download speeds are from 15M-75M and are able to handle any applications. 4G LTE can deploy in days compared to 30-90 days for wireline circuits, enabling clients to be more flexible. Wireless travels along a different path; therefore is not vulnerable to the terrestrial interruptions that wireline is, making it a perfect backup circuit. Businesses are looking to the sky and implementing wireless as a key part of their network for primary, temporary, or back up applications. Wireless carriers are committed to answer the need for more bandwidth with 5G around the corner. 5Gs speeds and availability will change the landscape of bandwidth choices in the market competing head to head with terrestrial circuits but without barriers, supporting any and all applications for businesses. Wireless is where it’s at, now and tomorrow.

When considering wireless broadband providers, choose ones that offer the expertise and support to enhance your customer’s network. Wireless data is a valuable bandwidth alternative but it is an ever-changing technology, so it is best to choose a provider that focuses in this field. Broad Sky Networks is a single source for fully-managed turn-key wireless business solutions. This is through a multi-carrier approach to ensure the best coverage at every location paired with the latest hardware and cloud management platforms to take full advantage of the wireless carriers’ networks. Broad Sky is an expert in Wireless providing solutions that are transforming the way businesses communicate; we make wireless work. The marketplace is driving this change and Broad Sky is answering the call. When designing networks for your clients, look to the sky…Broad Sky.

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Article by Maureen Donovan, EVP of Sales and Marketing – Broad Sky Networks

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